FSB has decided to enhance its presence in the global market. The company joined forces with Fitzdares, its old partner, to set foot on the Ontario market.
The expansion to this regulated province in Canada will greatly help in strengthening the FSB’s position at the global level.
A significant step for all included parties:
Canadian operators will also be satisfied with this expansion since they’ll get access to the famous award-winning FSB’s sportsbook, as well as the iCasino aggregation product that will fulfill the needs even of the pickiest ones. And that’s not all: the operators will also be able to use the company’s back office platform, which has proven very helpful.
Since the Ontario market was regulated just recently, this would mean a lot for everyone. The market is fast-growing, and with access to the FSB product, it will indeed become even more popular among both users and operators.
And for FSB, this expansion to North America is equally important. The company is now present across all continents, making a massive impact on the global market.
Chief Executive Officer at FSB, Adam Smith, said this step was a significant milestone for everyone at the company.
He added: “What makes this achievement more satisfying is entering the regulated Ontario market with our long-term heritage partner Fitzdares. This enhanced relationship is a testament to the ambition we have to grow stronger together with our partners across multiple jurisdictions and regulated growth markets like Ontario.”
The company’s growing success:
Ian Freeman, Chief Revenue Officer at FSB, also commented on the expansion, claiming that it was an important milestone following the success of 2022. Freeman said they were passionate about expanding to one of the leading markets in the world, adding that Ontario will be at the center of the company’s market strategy. He hopes that FSB will play a major role in expanding this well-organized market.
He added: “We feel privileged to work with exceptional operational teams within our customer base, and this new alignment with Fitzdares is indicative of how we work hand in hand with partners to meet their organizational goals across platform, product, and geography.”
Bob Akeret, Vice President of Operations, North America at FSB, said: “It’s an immensely proud moment for the FSB North American team to see us go live in Ontario.
Working with the Alcohol and Gaming Council (ACGO) has been extremely rewarding, and we feel they have implemented a world-leading modern regulatory framework.”
The company is excited about the partnership with Fitzdares and entering the new market. FSB is looking forward to the future and, as Akeret claimed, couldn’t wait to see what Fitzdares had in its sleeves when it came to the Ontario jurisdiction.
The FSB hopes it will have a great impact on the Canadian province. The deal with one more partner is about to be closed, so it seems things are going great for both Ontario and FSB.
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