The famous content and iGaming technology provider, Bragg Gaming, partnered with the First Look Games platform. This partnership aims to promote the in-house and partner studios via B2C and affiliate marketing, both proving themselves successful in the recent period.
Technology that eases the process:
Bragg Gaming’s wide range of services makes the whole process easier for operators the company collaborates with. Its portfolio is really impressive, containing the products created both by the company designers and third-party providers. Besides that, it offers outstanding technology solutions as well as support services, so their partners don’t need to seek help from other providers.
Bragg will significantly benefit from the partnership with First Look Games. The company will get access to over 800 affiliates and publishers around the globe. It will also enable the rapid distribution of important information and assets, leading to the easier launch of the games from the company’s studios. Two of its famous in-house studios are Atomic Slot Lab and Indigo Magic, along with the ones that belong to the partners.
Information sharing:
The affiliates can download Bragg’s library, which will contain game sheets, logos, images, videos, and demo versions of the games from its portfolio.
The information is used for creating informative game reviews and content that will increase engagement and generate traffic. According to the plans, this content will be presented to more than 20 million players worldwide.
First Look’s Studio Management Centre will be responsible for all information and assets related to this project. Developers will be in charge of adding and removing jurisdictions for games, as well as highlighting operator exclusivity agreements.
Bragg will have the freedom to decide about sharing some information with affiliates. Also, the company will have the last word when it comes to the time of sharing. The impressive tools, such as the free age gate and the automatic accuracy monitoring, will make meeting the standards very easy.
Tom Galanis, Founder of First Look Games, said: “Bragg Gaming is a major iGaming content provider, and we’re thrilled to be helping to ramp up the promotion of games developed on its Remote Gaming Server via our network of 800+ approved publishers.
“Affiliates present a massive opportunity for studios to drive awareness of their titles among huge audiences of engaged online casino players around the world. First Look Games does much of the heavy lifting, allowing the likes of Bragg to engage this significant audience easily and cost-effectively.”
Niklas Mravlje, Director of Product Marketing at Bragg Gaming, added: “This is an important step for Bragg Studios and for our studio partners from the Powered by Bragg range, allowing us to ramp up the visibility of our rapidly expanding games portfolio to an even bigger audience.
“Competition for player attention is incredibly fierce among studios, and First Look Games will help us to be heard above the noise being made by our rivals and to drive awareness of the Bragg name, our collection of studios, and the thrilling titles that we produce.”
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