The NOVOMATIC Digital Gaming and Entertainment division, Greentube, has signed a content deal with Latvian operator TonyBet. The deal will mark an additionally extended presence of the Austria-based developer in the regulated market of Latvia. At the same time, the TonyBet will be able to offer the Greentube’s stunning games portfolio to Latvian players visiting the platform.
Premium content available:
Following the latest agreement, Greentube, a leading supplier and developer of games and gaming solutions, will make its unique content available for TonyBet’s customers in the Baltic state. All Latvian players will now gain access to a wide range of classic Greentube and blue chip NOVOMATIC titles, including Book of Ra™ deluxe, Lucky Lady’s Charm™ deluxe, and Sizzling Hot™, as well as modern gems from the Diamond Link™ and Cash Connections™ scope.
Rolling the content in Spain:
TonyBet offers sports betting, online casino, and live casino in Latvia. The operator will offer Greentube’s titles through the TonyBet.lv domain to domicile customers but will also include Greentube content in its offerings for the regulated market of Spain. This is in line with the ambitious operator’s strategy to roll out premium content in worldwide markets. This strategy is supported by as many as 10 online gambling licenses obtained by TonyBet to expand its global presence implementing the best practices along the road to protect players’ and its own interests for the common benefit.
Reinforcing the Baltic reputation:
Greentube has been present in the Baltic states for a long time. The developer has built its reputation in this market through its versatile library of classic online slots representing a winning formula for popularity among Latvian players. Other reputable developers, like Stakelogic and Wazdan, have also recently increased their presence in the market. Therefore, the latest content deal between Greentube and TonyBet is set to expand the developer’s content presence in Latvia to reinforce Greentube’s reputation as a tier-one supplier to this market.
Opher Ben Zvi, Deputy Head of Sales & Key Account Management at Greentube, commented: “This deal with TonyBet offers further evidence of our commitment to players in the Baltics and it’s fantastic to see our games go live in Latvia with such a significant operator. TonyBet has made great strides in recent years in building a large customer base, with safer gambling at the heart of its strategy, and we also look forward to serving its players in Spain in due course.”
Davis Skulte, Game Providers Key Account Manager at TonyBet, added: “We always aim to deliver a best-in-class experience for our customers. Greentube, as one of the largest gaming providers, ticks all the boxes. We are convinced that this will result in a striking partnership and mutual growth in Latvia, soon to be followed by Spain and other markets. Greentube brings a diverse range of content to the region and we’re pleased to be able to offer its games to our players across the globe.”
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